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How to get clients if you are going to work from home

5 Dec 2017

Meeting room in Coworking in Eixample, Barcelona
The time has come to lay your cards on the table. Many changes have taken place over the past year and you may find yourself in this work situation. Work from home has become the solution to all your problems, but everything may not work out as expected at first. At Aticco we like to make things easy for you. Working from home now that you are self-employed becomes an easy task when we think about the next one: attract customers. A customer should not be expected. It can happen, but it is not normal. Searching now becomes your main activity and really should be your goal, today and always. Customers can be under any rock, but you have to pick them up one by one along the way. The first step is to determine the people we want to target. Now it is time to sit down and deliberate what we are going to offer them. Always think and put yourself in their shoes, what would you want them to offer you and how? That will be your goal, to convince yourself that no one will be able to resist your offer. It seems basic but it is not something that all entrepreneurs think about. Obligations and setting a goal are fine, but as long as they are realistic. A client must realize how your service is and the work you are and will do for him. But there is one thing you must be very clear about, and that is that not all clients are valid. Knowing how to say a 'NO'. can open many more doors than close them. Do you know what is a good place to find new clients and also to make yourself known? Social networks. You must be very careful with your image, but if you really want to create a personal brand, people must know you for something. A good identity, generates trust in every client; and don't forget the most important thing, a professional social network is not your Facebook profile where you upload pictures giving the '...'.good morning'. to your friends. In this sense, surely in the city you are aware of many of the events that are related to your sector. Be sure to attend them. All fairs, congresses and events that may be related are the perfect showcase to meet all the needs that you and your potential customers may have. Working from home is a concept but the truth is that your work often needs to be done outside, especially at this stage of recruitment. That is why we recommend that you always bring your business cards with you. If you don't have them, it's the perfect time to design one. Try to be original, but above all rational. A card that is too big or too small will not be comfortable and people will end up throwing them away. Carry them always with you, you never know where you will find your next client. At trade shows, it is very common to share contacts of all kinds. It may seem to you that you don't need anyone's services, or you may think that no one may need yours, but this is not the case. Likewise we say to you, do you have a portfolio, do you have any of your work that is truly exceptional? To an event of this type, always take it with you, in digital format but also printed. Imagine that you want to prove your worth at that very moment, there are many deals that are closed this way. And the last point and one of the most important, the personalization of the message. When attracting new customers, it is very important that they feel valued and comfortable. Think that you are making an offer to them and only to them, so it should be addressed and designed only for, yes, them. No more dry and impersonal texts, take the step to make a presentation made by and for your future client. A piece of advice, analyze your client well and therefore, take into account his strengths and weaknesses, because that is where you are going to act. If you think you can improve it, tell him clearly. After all, helping him is helping you. Make a difference, enhance your value. Getting clients is one of the most important bets you face right now. Don't let working from home make you see the glass half empty, you are only one step away from finding your definitive clients.

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