Networking: seven strategies to get more clients
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Establishing networks is an opportunity to grow a business or find a better job, but do you know how to network?
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Having a network of contacts is essential for professional development. Networking establishes relationships with potential collaborators, partners, or investors, who provide information and advice about their career path. In addition, it is essential to develop social skills among professionals and cultivate lasting relationships with people and organizations that contribute to professional growth.
What can networking contribute?
- Trust, it is important to have contact with companies that have a good reputation.
- Relevance, exposing your brand value will give you advantages in your sector.
- New partners, acquire new contacts who want to be part of your project.
- Visibility, to publicize your business proposal and its benefits.
For companies, especially if they are in their early stages of creation, networking is vital to increase their client portfolio. Having various experts in the network promotes work synergies, vital contacts who may be interested in the project and join it. What strategies can be implemented to get more clients? Below, we mention some tips to keep in mind for networking:
- Set some goals
Develop a strategy and set objectives to achieve through practice, such as selling products, raising awareness, generating synergies, or improving brand positioning.
- Knowing the sector well
It is important to have information about the professionals who are active in the sector that interests us, to exchange values, and to establish lasting connections that provide knowledge and experience.
- Working in a coworking space
Being part of an inspiring and creative environment is vital to generate connections within the community and grow professionally. At Aticco, we have an innovative ecosystem for entrepreneurs, startups, and corporations that facilitates learning and collaboration.
- Generate synergies
Suggesting collaborative proposals will increase business and expansion opportunities, especially when positioning yourself in the market as a company.
- Increase your network of contacts on LinkedIn
LinkedIn is the ideal digital tool for connecting with professionals. Informing your contacts about content or events that may interest them, asking for opinions, giving feedback, and interacting with updates from other professionals helps to have more reach and therefore more visibility to your profile.
- Go to events
A good way to make connections is by attending events that encourage and enhance knowledge. At Aticco, we have our round table series organized by AticcoLab, the Startup Talks organized in collaboration with UpBizor, and the Aticco Learning Leadership cycles, among others, where professionals from various sectors meet. An opportunity to learn and generate new professional relationships.
- Tracking
It is advisable to follow up with the people you connect with; one way to do this is by sending an email within a maximum period of 48 hours.
Signing up for professional meetings is very useful to get into the business ecosystem and achieve networking objectives. In Barcelona, the technology and startup sectors are the most active, the city has many options such as Netmentora, BCombinator or the weekly programming of Aticco and AticcoLab that offers hybrid events (combining physical and online presence).
Networking in Madrid is easy, as the capital has a rich ecosystem of associations that organize events of this type such as AJE Madrid, BNI España, Madrid Tech City or Aticco María de Molina.
Undoubtedly, it is essential to increase our contacts, since in a business environment professional relationships are increasingly important. Networking brings many personal and professional benefits, developing a strategy and launching a clear message is key to obtaining results and generating opportunities.
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