In this issue of Success Stories of Aticco, we bring you the story of HelloFreshone of those companies that not only changes what we put on our plates... but also how we organize ourselves to eat better. We chat with Arnaud StahlCo-CEO & COO of HelloFresh Spain, about its mission, its growth and how a flexible workspace has played a key role in its expansion.
What is HelloFresh?
HelloFresh is a meal delivery service that delivers easy-to-follow recipes and fresh, well-measured, ready-to-cook ingredients. Convenience, taste and efficiency, all in one box. And behind that proposition is a clear mission.
"We are launching HelloFresh in 2022 and our mission is to change the way people eat for good.", Arnaud tells us.
The ideal space for an expanding team
Like any ambitious startup, HelloFresh needed more than an office: they were looking for an environment that would grow with them and help them maintain their essence. "I remember when we were looking for office space, we needed a space that was inspiring, flexible and fostered collaboration... and Aticco had all of that."
And when the space adapts to your rhythms, everything flows better. At Aticco, HelloFresh has found an office an office customized to their needsthat has evolved with them without friction.
"Aticco has been instrumental in our expansion. As we scale, we need more space, and Aticco allowed us to grow and move offices very easily, without major distractions."
One detail we love: the product team has a kitchen within a two-minute walk from the office. a two-minute walk from the office.. "It's crucial because it's part of what we offer to our clients", says Arnaud. That closeness between idea and action is part of what makes HelloFresh work so well ... and it couldn't happen without a flexible, well-thought-out environment.
The power of simplifying people's lives
"One of the keys to HelloFresh's success is that we offer convenient solutions for families who don't have time, neither to think of new recipes, nor to plan grocery shopping, nor to go grocery shopping."
And it's not just about launching a product and that's it. Active listening is part of the process: "We use a lot of customer feedback, and that helps us to constantly improve the product.."
An office that is lived in, not just used
Beyond the physical space, for HelloFresh, the energy you breathe matters too. "Aticco s environment fosters creativity, teamwork, collaboration... there are plenty of events, amenities and networking opportunities that make it a great place to be. The team really enjoys coming to the office."
Simply put, it's a place where people want to be. And when an office feels like yours - because you can tailor it to your size, your routines and your culture - it becomes a driver, not a hindrance.
What's next: more flavor, more customization
"We want to be the preferred choice for Spanish consumers. We want to change the way people eat in this country. And to achieve that, we're certainly going to continue to offer more convenience and more product customization."
And at Aticco, we are happy to be accompanying companies that, like HelloFresh, are cooking the future in their own way... in offices made to measure.
Are you looking for an office that grows with you? Discover our spaces and join a community where every company has its place... and adapts it to its perfect recipe.
Don't miss the full interview with Arnaud Stahl: