Tips for using LinkedIn like an expert
Despite being one of the most important social networks in the professional sector, Linkedin is, to this day, one of the great unknowns. Its complexity may be taking away job opportunities. Professionally speaking, it is essential to learn how to use this tool, not only because of the wide range of job opportunities it offers, but also to help ourselves in the eyes of influential people.
Currently, there is a large number of large number of professionals who do not know how to use Linkedin correctly correctly and, therefore, do not take advantage of it as much as they could. Our work objectives can be reflected in this social network and we must take them into account when designing strategies. Linkedin should be part of our daily routine to keep it alive and updated.
Linkedin has multiple functions. Among them, we list the most important ones:
- Job Search / Talent Recruitment.
- Creation of a professional profile.
- Development of personal experience.
- Personal brand design.
- Company profile linked to the company's website.
- Discussion and debate groups.
- Private and direct messaging.
- Publication of slides.
Everything we can achieve thanks to Linkedin is little if we do not delve deeper into the tool. Why do we find it so complicated to manage this social network?
Perhaps it is due to the lack of knowledge of it. To use Linkedin, we must know it and discover its secrets. Pay attention to the following tips that will make your Linkedin profile a professional world open to the labor field.
Define yourself from the professional angle
It is not enough to show your profession or your city of residence. Take advantage of Linkedin's multiple functions that allow you to show the rest of the world everything you have done regarding your studies and job findings.
The initial biography and the excerpt will be your best allies.. Write a description about yourself that is attractive to others, but always with the truth first, of course! Think that both texts are the first to be seen in a Linkedin profile.
The profile picture does matter
This photograph should generate confidence in the person who is looking at it. Try to avoid the typical ID picture that only shows coldness.
The best thing is to find an image that represents you, that favors you as a "human", that shows your best professional profile. And, above all, that reflects reality.
Get recommendations
Whenever possible, ask for a recommendation from clients, partners or bosses with whom you have worked. A profile without recommendations seems incomplete. In addition, it is very important to show your prospective employer what people who have worked with you think of you.
Your achievements should be reflected in your profile, so ask for this recommendation to those people who have marked a before and after (for good) in your work life.
Be active in groups
Participation in discussion groups is a must. Join interesting ones related to your industry and provide useful information to other participants.
Of course, do not abuse it to the point of looking like a spammer. Quality is always better than quantity when it comes to information.. Also take advantage of these Linkedin groups to ask questions that may arise, many people may be wondering the same as you.
Keep your profile up to date
A lively and active profile is synonymous with interest.. All those Linkedin profiles that are kept up to date, that provide information about the sector, that constantly add experience to their professional life, are very well regarded.
And this includes the cleaning of contacts. Keep only those who are influential, those who can contribute something to your career, and discard those with whom you went to high school and never touched a book again.
