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4YFN 2024: Connecting with the entrepreneurial ecosystem

4 Mar 2024

Once again this year, Barcelona hosted the world's largest connectivity event, the Mobile World Congressand within it, the 4YFNa congress dedicated to the entrepreneurial ecosystem that brings together hundreds of startups, speakers and investors in the ideal environment to establish connections and grow. And once again, Aticco could not miss it. The event kicked off on February 26th, and we celebrated the start of the event with the 4YFN Welcome Party at Aticco Bogatell. We collaborate with Letslaw, Oracle NetSuite, Fin2gO and the French Chamber of Commerce of Barcelona and welcomed more than 400 members of the ecosystem. Entrepreneurs, founders, investors and mentors filled the room and transformed it into a stage for networking.  During the party, stories were told, both of failure and success, stories of pitched projects, plans were made, ideas came up, there was good food and good music, we toasted to new connections, and without a doubt our community grew. It was a memorable night, and it was just the beginning, then it was time to get ready to continue with 4YFN.

The ingredients of VICIO's success

The second day of the congress was perhaps the most intense of all. Coming and going, getting to know new projects and meeting members of our community, multiple talks and activities, but the highlight came at the end of the day. We closed with a flourish at the Agora Stage, where we Naiara ChalerCOO of Aticco, interviewed Oriol de PabloCEO and Co-Founder of VICIO.  We all know VICIO, the hamburger brand that has been a hit in recent years and has a branding that distinguishes it from any other. But not everyone knows that this brand began as the venture of two young visionaries, Alex Puig and Oriol de Pablo. A foodtech startup that was born in Barcelona during the pandemic, and today has more than 25 restaurants, 700 employees and is focused on international expansion, that's VICIO. But how did it get here? What has triggered such accelerated growth? What is the secret ingredient of its success? De Pablo explained in this interview that what distinguishes VICIO is the experience the customer has when consuming its products, an experience based on three main pillars: 
  1. A product of the highest quality, or as Oriol prefers to put it: »A burger that's ready to cry».
  2. A technology-based operations plan technologywhich today means: Software development.
  3. A brand created with storytelling. The branding strategy with a narrative behind it, and a brand with a unique personality that distinguishes it from others.
In addition, Oriol told us about his experience as an entrepreneur, since this is not his first startup. And in this sense, »experience» is the key word, because it was the lessons learned and the mistakes made previously that allowed him to start again and drive VICIO with a clearer, stronger strategy, and as we already know, with great results.  The moral? In the world of entrepreneurship, failure is not the end of the road, it is a stop that is sometimes necessary, and that can become the prelude to success.

4YFN startups

There is no doubt that the most important thing about 4YFN is the startups, and for us, the most important thing is to connect with them. On the one hand, we are especially excited to meet members of our community having a blast with their projects. Clients who live in our coworking spaces, and startups that have been part of the acceleration programs that drive our company. AticcoLabas Nixi for Children (Cellnex Bridge), Omashu (DAS Innovation Lab), and BlindStairs (Cellnex Bridge). On the other hand, it is a great opportunity to meet new projects and continue to expand and strengthen our community.  This year, we organized with AticcoLab a session of mentoring for startups exhibitors at the event who are interested in accessing the Spanish market with their projects. Ten mentors from AticcoLab's network offered personalized advice to 19 startups from different countries. Mentors: Karen PratsFounder of Consciously; Luisa BernadóCEO of AdSalutem Lullaai - Somiaz; José María BañosCEO & Founder of Letslaw; Gerard CompteCEO of FindThatLead; Alex CaudetManaging Partner at RaiseTheBar.tech; Jorge BlascoManaging Partner at The Net Street; Gemma BatlleBusiness Development Manager Startups at Eurecat; Guillem CrosasInvestor; Michael KapplerConsultant; and Adrian GallardoCOO of AticcoLab. Startups:
  • Lexy
  • Lizcore
  • BEAM
  • Monitoring Life
  • ChatLicense
  • Wosler
  • Flamingo Biomechanical Lab
  • StockFink
  • Smatch IT
  • UpHill
  • Reddu
  • Alicorn, Inc.
  • ManoMotion AB
  • Bike-On Technologies
  • Joinrs
  • Vertice
  • Foxtery
  • bandarlog.dev Ltd
  • Breathe 
At the end of the week we were exhausted, but the tiredness was equally proportional to the joy and satisfaction for having been part of this great event one more year, for having connected with prominent members of the ecosystem at national and international level, for having seen our community grow and have a great time. Next year we will repeat, that's for sure.

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