Aticco and BizBarcelona focus on the SDGs

Aticco Barcelona, co-organizer with BizBarcelona 2020, sets the Sustainable Development Goals for the show aimed at entrepreneurs. The first Biz meeting gave voice to three success stories of how to incorporate the SDGs into their business model: Tapp Water, Designable and Heura.

Undoubtedly, the SDGs represent a further step in responsibility, ethics and sustainability on the part of companies. Also an opportunity to reach a consumer who aligns with sustainable actions. Aticco and BizBarcelona 2020 have addressed the agenda set by the UN and that companies want to implement. Aleix Planas, director of Biz Barcelona, has highlighted in particular four SDGs of the 17 proposed by the UN General Assembly, for their high impact on the economy: reduction of inequality, innovation, industry and infrastructure. These SDGs need technological advancement to reach environmental goals. Technology is an essential piece.

For our part, at Aticco Coworking we have and continue to work in the line of sustainability. We provide sustainable facilities in terms of recycling, maintenance and technology to the more than 3,000 Aticco coworkers. Making buildings increasingly sustainable is a priority objective to add value to society.

 What SDGs does your company promote?

Including a Sustainable Development Goal in the company's mission is now essential to generate a high impact on society and business. New consumers seek to generate an action that is aligned with these goals set by the United Nations. Bernat Añaños, co-founder of Foods for Tomorrow, a vegan food brand; Andrés Perales, CEO of Designable, a manufacturer of sustainable buildings; and Rocío Alcocer, CEO of TappWater, a product that filters tap water, have explained how businesses can boost their proposal with the SDGs.

The speaker, Bernat Añaños, explained that "it is possible to do activism from the company, in fact activism has to be professionalized in order to have a greater impact". And on the development of the start-up, "it has to improve along the way, but it can't always stop, because it stops competing with companies that commit 1001 more inconsistencies and don't want to change. Thus Aleix Planas, director of Biz Barcelona, stressed that "BforPlanet will focus the ODS on large companies and Biz Barcelona on the real economy, basically startups and SMEs that represent 90% of the country's productivity".

Everything indicates that the private sector will be forced to gather the SDGs to address the complex problems that are essential to achieving a sustainable future for them, their clients, and society.

"BforPlanet will focus the ODS on large companies and Biz Barcelona on the real economy, basically startups and SMEs that represent 90% of the country's productivity.

Aleix Planas, director of Biz Barcelona.

Leading companies are already using the SDGs to contribute to a sustainable future for their businesses and society. Addressing social trends, risks and long-term opportunities in ways that create value for the company, customers, its value chain and society.