Our Booth: Much More than Workspace
At our booth, we brought the Aticco experience to BizBarcelona, recreating a miniature coworking space where visitors could get a closer look at our culture. In addition to having workspaces and areas for informal meetings, we created an atmosphere that invited to relax and connect in a welcoming environment, reflecting the energy that characterizes our spaces in the city.
High Impact Talks: From AI to Success and Failure
During BizBarcelona, Aticco offered a full schedule of talks and workshops led by experts in various key areas for the growth and development of entrepreneurs and companies. Astrid Altadill led us to explore the world of TikTok and Brandingwhile Sebastian Garcia deepened the Market Differentiation to excel in competitive environments. Beatriz Núñez y Candela Martin from Letslaw provided us with essential information on the Startup Law and how to protect entrepreneurial projects from the beginning. Núria Martínezour Events Manager at Aticcoshared his knowledge about Productivity Tools and how to optimize daily work, while Joaquin Guerrero captivated the audience with his session on Perfecting the Sales Pitch. Felipe Ojeda y Adrian Gallardo presented an inspiring Refruiting Success Story, y Marta Quiros closed with a flourish by exploring the Artificial Intelligence Applied to Marketing. Mariano Najlesof The Munsgave us an honest glimpse into his entrepreneurial journey in a talk on Failure and Learning on the Road to Success.
For those who were unable to attend, here we share the most valuable insights from some of our featured talks:
TikTok and Branding for Bold Brands
Astrid Altadill taught us that on TikTok, the first challenge is to capture attention. For those who manage brands on this platform, Astrid recommended focusing on 2-3 pillars of content that reflect the brand's values and personality. In addition, she suggested a constant trial and error approach to find what resonates best with the audience and not to be afraid to repeat successful formulas, always bringing a different angle. His advice: the algorithm does not define success, but consistency in connecting with the audience.
Productivity Tools for Everyday Life
Núria Martínez, Events Manager at Aticco, shared from her experience how tools such as Trello, Slack and Canva can improve productivity, both personal and team. Her main message was that the tool is only as effective as the habit of use we develop. From her role at Aticco, Núria recommended trying various techniques until you find the one that best fits your workflow, but above all, be consistent in its application to really see results.
Success with Purpose: The Case of Refruiting
Felipe Ojeda of Refruiting, together with Adrián Gallardo COO of AticcoLab, showed us how a business can be profitable and, at the same time, generate a positive social impact. His company not only supplies healthy fruits and snacks to offices, but also employs people with disabilities, proving that inclusion is compatible with success. His key advice for entrepreneurs: measure success not only in financial terms (such as MRR), but also in the social and wellbeing impact you generate on your team and customers. In addition, we at Aticco enjoy this service with our team and offer it to clients, reinforcing our commitment to wellbeing.
Artificial Intelligence Applied to Marketing
Marta Quirós showed how artificial intelligence can be a great ally in marketing, teaching how to take advantage of tools such as ChatGPT to improve the personalization and effectiveness of strategies. Her recommendation: when using AI, specify the context, tone, and even the role you want it to assume (e.g., "marketing director") to get more accurate and useful answers. In addition, Marta suggested interacting with the AI in English and giving constant feedback to refine the results. This approach helps entrepreneurs do more with less, especially when marketing resources are limited.
Networking in Action: Collaborating Companies
This year, our booth also hosted several partner companies that showcased their innovative solutions for SMEs. Entre Trámites, LexDoka, and Clasing were some of the companies that accompanied us, offering services and advice that helped attendees to learn about new tools to boost their businesses.
Pitch Session: Real Time Feedback
During BizBarcelona, we organized dynamic pitch sessions where startups and emerging companies presented their projects and received direct feedback from our mentors. On the first day, we had the participation of companies such as OncoWellness, Global Health Physical Conditioning, LexDoka, Techtiva, Burguera & Buza, and Inbuilt by Odoo, who shared their innovative proposals in front of an entrepreneurial audience. On the second day, projects by e-therapykids, Interactius, Premium Numbers, Letslaw, Metascan SL, Entre Trámites, Entreprelearners, Gymkana Turística Digital, and the Networking Club stood out.
These sessions provided an enriching space where startups were able to refine their pitches and receive guidance on how to better connect with potential customers and investors.
Looking to the Future
After two intense and enriching days, we closed BizBarcelona 2024 with the firm purpose of continuing to boost the entrepreneurial ecosystem in Barcelona. We thank everyone who joined us and we are already planning what's to come next year. Who is ready for an even bigger and more inspiring BizBarcelona 2025? If you missed it, see you at the next event on Aticco! Until then, stay tuned to keep up to date with all our activities.