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Hybrid events are those that integrate face-to-face and virtual attendance to provide a 360º experience to attendees. A trend that has brought a breath of fresh air to the industry and seems to be here to stay.

Hybrid Events: a step beyond the online event

The events sector has demonstrated more than ever its ability to adapt and innovate in the face of the capacity limitations and social distancing caused by the pandemic. The percentage of digital and hybrid events, -which had already been gaining momentum in recent years- has increased considerably since COVID-19, surpassing that of exclusively face-to-face events.

In case you are not familiar with this term, hybrid events are those that integrate face-to-face and virtual attendance to provide a 360º experience for attendees.. A trend that has been a breath of fresh air for this industry and seems to be here to stay, since the combination of the advantages of both formats is providing amazing results.

Congresses, workshops, concerts, contests, award ceremonies... Without a doubt, the range of possibilities is wide and the emergence of new proposals is constant. Their growing popularity has made it essential to use technology, which has been put at the service of events to offer the audience a satisfactory and safe experience. In this way, digital tools are now an absolutely essential element in the planning, production and evaluation of events.The digital tools are now an absolutely essential element in the planning, production and evaluation of events, ranging from the registration and broadcasting process to the subsequent dissemination of content through social networks.

Hybrid Events What are the advantages?

The celebration of events has always represented a good opportunity to maintain and improve the relationship with your community. However, hybrid meetings can bring unknown benefits to your business strategy. Here are the main ones:

• Achieving greater reachThe busy schedules and travel difficulties are factors that have an increasing impact on event attendance. For this reason, facilitating your presence also virtually will allow you to gather a larger number of people and thus address a wider audience.
• Compliance with security measuresLinked to the previous point, we find another of the main advantages of this format, and that is the possibility of continuing to gather your community in a safe environment, complying with the capacity limitations and without renouncing the desired scope and impact.
• Reach a higher engagement of your audienceAdditional resources, social media-generated content and live digital interaction can provide higher engagement than traditional events. Gamification and interactive Q&A are examples.
• The content is stored virtuallyStreaming platforms allow the recording of events to be automatically stored. It is therefore possible to access it once the event is over, which provides great convenience and value for the organizers and attendees, as well as for those who did not have the opportunity to participate.
• Obtaining valuable metricsAfter the event, hybrid events allow for easier analysis, so you can analyze their impact and reach, as well as attendee feedback.
• Less chance of cancellationIf the event cannot be held in person, the meeting can be held 100% virtually, so you will always have a plan B.

How to plan a successful hybrid event?

Despite the many benefits that digital and hybrid events provide, it is important to keep in mind that the attention span of online attendees is generally weaker. 

To ensure that these encounters generate the desired interest and prevent virtual audiences from disengaging, it is essential to completely redesign the experience and devise creative formats that run as smoothly as possible. creative formats that run as smoothly as possible, stimulating their attention and motivating them to interact spontaneously.This will stimulate their attention and motivate them to interact spontaneously.

In order to generate content that appeals to both in-person attendees and remote attendees, it will be necessary to ensure that interaction features are available for both formats at the same time. at the same time. In addition, whenever possible, it is advisable to have virtual dynamizers, scriptwriters and other creatives. In this way, online participants will not be mere spectators, but will be involved and feel that they are living a real and close interaction experience with the rest of the attendees.

On the other hand, technology plays a fundamental role in hybrid events. For this reason, it is necessary to audiovisual resources and the appropriate technical equipment to guarantee the correct to guarantee their correct development and quality, as well as to anticipate any possible setback.

Finally, the social networks represent one of the bases for your event to achieve the desired impact. These channels are very useful both to disseminate it a priori, as well as to broadcast it live and share the content generated once the event is over (whether photographs, summary videos, recordings of talks or workshops, etc.).

At Aticco we help you to boost your hybrid events.

Do you need a hybrid solution for your events? Would you like to celebrate an event with a mixed face-to-face and online attendance? In Aticco we help you to boost your hybrid events and enjoy a unique experience.

• We have the technology and the appropriate audiovisual equipment to guarantee the success of the event.
• We offer streaming broadcasting
• We host events in our spaces designed to offer the best possible experience.
• We comply with all security measures
• We help you reach a wider audience

We can make those events you have in mind a reality, to offer a 360º service to your clients and attendees. Get the maximum benefit of both face-to-face and virtual, and achieve a greater reach!

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