The stagnation of coworking

However, in the years following the pandemic, the sector not only stagnated, but many of the large service providers lost a large number of customers worldwide, with some even filing for bankruptcy after several years of declining revenues.

It was the response to a series of factors that included the mandatory return to the office, increased operating costs, changes in the regulation of this type of business, and even difficulties for customers in implementing decentralized work systems.

Although growth has not come to a complete halt, it is experiencing stagnation that seemed impossible just a few years ago.

Personalization and perceived value

Faced with this complex situation, the main representatives of the sector have begun to develop alternative strategies that not only allow for cost savings, but also ensure that customers remain "loyal, " avoiding having to deal with constant turnover of companies and remote workers.

To that end, we have focused primarily on increasing perceived value through personalization, providing experiences that specifically adhere to the needs of each company. This can range from customized requests based on specific goals to following guidelines aligned with the company's culture.

For example, many of us work directly with the client to create personalized schedules for workers, implement mobility models, applying systems for measuring productivity, reserving conference rooms in advance, including decor with the company's brand image, and even marketing products based on the specific needs of workers.

Additional improvements

Coworking centers are also investing more and more in general improvements that provide an experience much more in line with the investment made by customers. The main ones include additional security measures such as video surveillance and access control, high-speed internet, private spaces, private parking, among others.

Many of us are adopting much more modern trends and practices, including the use of alternative energies, selecting recycled furniture to reduce our carbon footprint, and even creating much "greener" workspaces to help with emotional problems such as burnout.

The future of the industry

The changes currently sweeping through the coworking world make it difficult to determine exactly where the model is headed. However, this focus on personalization makes it clear that one of the main objectives will be customer retention, meaning that promoting the experience will be much more important than promoting the service.

The creation of much more loyal communities, benefits focused on renting "mobile" spaces, and the expansion of companies into "hyperlocalized" markets will be some of the strategies to ensure our profitability in an uncertain market.

Some of us will also implement tools such as artificial intelligence and machine learning to provide personalized customer service, addressing the concerns of prospects and customers as quickly as possible. Others will even adopt technologies such as augmented reality to facilitate the promotion of spaces.

While coworking will suffer in countries where labor policies mainly favor employers, in nations that focus more on workers' rights, it will continue to increase its profitability throughout the decade.

Retention as a strategy

When we are starting the growth curve and internally planning the strategy for how we are going to approach it, we tend to see how the focus is placed on customer acquisition, product improvements, and team building. 

In this list of must-haves, retention is no longer a result but a key business strategy. Committing to a real balance between acquisition and retention (50/50) reflects an internal paradigm shift towards more sustainable growth. Maintaining MRR is essential to ensuring business stability while we invest in expansion. Without a solid recurring revenue base, growth loses traction and predictability.

Transferring reasons

Scaling a business involves reworking processes, introducing changes, and gaining efficiency, but it also means taking on the risk of impacting the customer experience if the focus is not kept clear. That is why communicating the reasons for change is as important as executing the change itself. 

The customer experience during a transformation should be treated with the same care as an onboarding or loyalty strategy. 

Sometimes we think that not communicating until everything is perfect is the ideal way to avoid creating false expectations or uncomfortable conversations, but even then we may not be able to avoid them. Simply putting on the table that changes are happening because they make sense for the business and, above all, because they add value for existing customers, is key to not losing the connection during this transition.

Communicating what is changing, why it is changing, and what the customer gains reinforces trust and reduces friction. Transparency—as far as possible—and consistency in discourse are key to involving the customer in the process. This requires strong internal coordination between teams and aligned messages. All of this occurs while the organization is undergoing its own process of change, often marked by complexity and chaos. In this context, clear and proactive communication becomes a strategic pillar for sustaining customer relationships during expansion.

Metrics that will ensure we don't lose focus

To stay focused during expansion, it is essential to rely on metrics that ensure stability and long-term vision. MRR allows you to understand whether growth is real or only apparent, while LTV justifies the investment: growth only makes sense if the value of the customer exceeds the cost of acquiring and retaining them. 

In this context, churn takes on special relevance, as small leaks can neutralize the impact of new sales and jeopardize scalability. During growth phases, high churn acts as a silent brake: it forces you to run faster just to stay in the same place.

Indicators such as NRR show whether the current base is growing on its own, an unmistakable sign of a healthy model, while experience metrics such as NPS help anticipate risks before they translate into cancellations. Retention costs less than acquisition, protects MRR, and provides financial predictability, which is critical in times of investment and change. That's why retention must become the cornerstone of healthy scalability and the criterion that guides product, process, and technology decisions as the business grows.

What is Revolut?

Revolut is the super app that helps more than 55 million 55 million global customers simplify their daily finances. With a proposition that ranges from international payments and transfers to investment products, Revolut has established itself as one of the world's leading fintech players.

Barcelona, the first Tech Hub in Southern Europe

In 2023, Revolut made the decision to open its first Tech Hub in Southern Europe, and chose Barcelona as its headquarters. The main reason? The density of talentboth local and international, which makes the city an ideal ecosystem for a fast-growing technology company.

Growing with Aticco: Flexibility, customization and community

When setting up its Tech Hub in Barcelona, Revolut found in Aticco the perfect space to meet its needs for growth and flexibility. "One of the main requirements was to be able to customize the spaces to Revolut's needs and maintain global brand consistency. We want our employees to feel at home at Revolut, regardless of which office they are in," explains Alex.

In addition to the workspaces, Revolut has taken advantage of the Aticco community to test new fintech products, such as payment terminals products, such as payment terminals, receiving direct feedback from an environment open to innovation.

A first year of major milestones

One of the most important achievements of the Barcelona Tech Hub has been the full development of its new ATM (automated teller machine). new ATM (automated teller machine)which was initially launched in Spain and will soon be expanded to other international markets. The entire process - from development to product management - was carried out in Barcelona with local talent.

Revolut has also found in Aticco an ally for the organization of events. organization of eventsThe following events: workshops, offsites with international teams, customer meetings and new product launches have taken place in the facilities, reinforcing the hub's role as an engine of global growth.

Simplify all things money: looking to the future

Revolut's mission is clear: simplify all things moneywith the ambitious goal of reaching 100 million daily active users in more than 100 countries.. And the Barcelona Tech Hub, powered by Aticco's flexible and dynamic ecosystem, will be key to achieving that vision.

Revolut is an example of how an adaptable, connected and innovation-driven work environment can accelerate the evolution of a global company. At Aticco, we remain committed to stories like hers.

Do you want to be the next company to grow with Aticco? Discover our spaces and join our entrepreneurial community.

Don't miss the full interview with Alex:

Three cities, one coworking

Barcelona, Madrid and Valencia are not just destinations: they are part of your new routine. Imagine working on Monday from the financial heart of Madrid, making a video call from a terrace overlooking the sea in Barcelona on Wednesday, and ending the week at an event with startups in Valencia. With your Aticco membership, all that is possible. There are no extra costs, just extra possibilities.

The city becomes your work map

It's not just about changing cities. Sometimes moving neighborhoods also changes your day. Maybe in the morning you have an important meeting with a client and you want to make it easy for him: you invite him to a meeting room in the Aticco closest to him. Or in the afternoon you look for a more creative environment to disconnect and reconnect with new ideas. 

Each Aticco center has its own character. At Aticco MEDa swimming pool awaits you for a break in the sun. Catedral surprises with an old theater converted into a place of inspiration. Urquinaona is synonymous with afterworks where anything can happen. At Bogatellevents beat to the rhythm of the creative ecosystem. No matter which one you choose: in all of them you will find design, community and experiences that elevate your day to day.

A community that grows with you

Changing space also means meeting new people. And that, in the professional world, is gold. Every time you open your laptop in a new Aticco, you also open the door to new connections, ideas and opportunities. From breakfasts with entrepreneurs to workshops, trainings or networking dynamics. networking, the community multiplies when you move.

The coworking that won't stand still

The Mobility Program is not just a logistical advantage. It's a way of working aligned with how we live today: with flexibility, curiosity and freedom. One membership. All cities. All spaces. Everything you need, wherever you are.

👉 You may be interested in this article: 8 benefits of working in a coworking space

A stand with impact (and aim)

From the very first moment, stand 108 became a meeting point. There we welcomed entrepreneurs, investors, curious onlookers and acquaintances of the company. Some of them came with their aim trained: they wanted to try their luck on our target. The prize? Two free months of coworking in Madrid.The consolation prize? A Day Passwhich is not bad either.

But the important thing was not to hit the target, but what happened between shots: conversations, laughter, discoveries and a great desire to keep in touch.

We also had the pleasure of having Miwicoworkers in Madrid and regular partners of our events. They were present throughout the fair, sharing their products and energy both at the booth and at the party.

The Place Goes South: the after-party that has become a tradition

We knew that after an intense day at the fair, the body was asking for a different kind of networking. Something more relaxed, with less pitch and more toasts. So we organized what we do best: an after party.

More than 400 people filled the space with live music, DJ, something tasty to eat, beer in hand and many conversations that started as "hello" and ended as future projects. An authentic, relaxed and very Aticco atmosphere.

During the evening, there was also room for content: Adrian Escabias presented an exclusive presentation of a new investment opportunity from Funding Placewith Mariano Najles Mariano NajlesCEO of Las Munsone of those startups that do things with purpose (and with empanadas, which always adds up).

What we take away

South Summit 2025 left us with more than just contacts and cards: it reminded us of the value of being present, of unhurried sharing and of creating spaces where connections come naturally.

And none of this would have been possible without those who make it happen:
Thanks to Aktion Legal Partnersfor joining us as main partner in this edition, and to Tbig Finance y Zubi Groupfor joining us with strength and vision.
Thanks also to all the people who stopped by our booth, came to play, took a Miwi, had a conversation, or just came by to say hello.

See you next time.
And if you were left wanting more, you know where to find us.

Challenges driving change

The evolution of Business Insights has involved facing several challenges, such as the transition from being a company focused solely on software development to becoming a comprehensive IT services provider. The pandemic was another key test: they decided to keep their team, remain with Aticco and rely on their long-term vision. Today, that bet has paid off.

In addition, Aticco 's environment has been a strategic advantage: "Our employees highly value the common spaces, the canteen, and the fact of being in an open ecosystem where you can interact with professionals from other companies. That enriches the day-to-day", Xavi emphasizes.

An ambitious vision

Business Insights projects itself into the future as a trusted partner for its clients, beyond development. With the creation of new sub-brands specialized in artificial intelligence, infrastructure, cybersecurity and talent, the company aims to consolidate itself as an integral reference in the IT world, without losing its essence: proximity and quality service.

At Aticco, we are proud to see how startups and companies like Business Insights find here the perfect space to grow, transform and lead. Stories like yours reflect the true value of a community designed to accompany the growth of its members.

Do you want to be the next success story? Discover our spaces and join the community that makes the future possible.

Don't miss the full interview with Xavi Tirado and Jorge Perfontán.

What is HelloFresh?

HelloFresh is a meal delivery service that delivers easy-to-follow recipes and fresh, well-measured, ready-to-cook ingredients. Convenience, taste and efficiency, all in one box. And behind that proposition is a clear mission.

"We are launching HelloFresh in 2022 and our mission is to change the way people eat for good.", Arnaud tells us.

The ideal space for an expanding team

Like any ambitious startup, HelloFresh needed more than an office: they were looking for an environment that would grow with them and help them maintain their essence. "I remember when we were looking for office space, we needed a space that was inspiring, flexible and fostered collaboration... and Aticco had all of that."

And when the space adapts to your rhythms, everything flows better. At Aticco, HelloFresh has found an office an office customized to their needsthat has evolved with them without friction.

"Aticco has been instrumental in our expansion. As we scale, we need more space, and Aticco allowed us to grow and move offices very easily, without major distractions."

One detail we love: the product team has a kitchen within a two-minute walk from the office. a two-minute walk from the office.. "It's crucial because it's part of what we offer to our clients", says Arnaud. That closeness between idea and action is part of what makes HelloFresh work so well ... and it couldn't happen without a flexible, well-thought-out environment.

The power of simplifying people's lives

"One of the keys to HelloFresh's success is that we offer convenient solutions for families who don't have time, neither to think of new recipes, nor to plan grocery shopping, nor to go grocery shopping."

And it's not just about launching a product and that's it. Active listening is part of the process: "We use a lot of customer feedback, and that helps us to constantly improve the product.."

An office that is lived in, not just used

Beyond the physical space, for HelloFresh, the energy you breathe matters too. "Aticco s environment fosters creativity, teamwork, collaboration... there are plenty of events, amenities and networking opportunities that make it a great place to be. The team really enjoys coming to the office."

Simply put, it's a place where people want to be. And when an office feels like yours - because you can tailor it to your size, your routines and your culture - it becomes a driver, not a hindrance.

What's next: more flavor, more customization

"We want to be the preferred choice for Spanish consumers. We want to change the way people eat in this country. And to achieve that, we're certainly going to continue to offer more convenience and more product customization."

And at Aticco, we are happy to be accompanying companies that, like HelloFresh, are cooking the future in their own way... in offices made to measure.

Are you looking for an office that grows with you? Discover our spaces and join a community where every company has its place... and adapts it to its perfect recipe.

Don't miss the full interview with Arnaud Stahl:

In 2015 I started investing in startups. I have founded five companies -one sold, two closed, two active- and I have invested in more than 50 startups, both personally and through the investment vehicles I co-lead.
I've learned - with hard work, and also with joy - that the best investment is not always in Excel, but in people, timing and vision.

Today, from Aticco and Funding Place, I accompany entrepreneurs who are building the future, and I help more people to be part of that journey: beautiful, convoluted... and full of meaning.

Why is now a good time to invest in startups?

The last two years have been a reality check. Gone is the party of exorbitant valuations and unsubstantiated FOMO-deals. And that's a good thing.
Now there is more criteria, more questions, more focus on execution. And on selling.

And yet, innovation does not stop. In fact, it has intensified with AI.

What are we (down-to-earth investors) looking for?

In every project we look for what does not fit in a PowerPoint:

• Founders dedicated full time, with experience in their sector.
• Scalable and capital efficient business models.
• First real traction indicators.
• A clear vision... and a plan to carry it out.

And above all: people. Because in the end, startups are driven by people with commitment, ethics and resilience.

Investment is no longer just a matter of the few

Until recently, investing in startups was a privilege reserved for funds and high net worth individuals. Today, with platforms like Funding Place, you can start with just €2,000 and co-invest in real opportunities, validated by a committee that has managed more than €150 million in investments.

And you don't just put money in: you join a community that connects investors, founders and professionals from different sectors and industries.

To invest is to commit

At Aticco , we don't just look for economic return. We are looking for impact. That's why:

• We help projects prepare for growth.
• We support entrepreneurs.
• We create spaces - face-to-face and digital - for connections to happen.

I have been building in the startup world for 10 years. It hasn't always been easy. But it has been very worthwhile.
Because when you invest with head and heart, you're not just looking for profitability.
You're looking to be part of something that makes sense to you.

I don't know if we will make history.
But we will have a good time.

Are you in?

In this issue of Aticco's Success Storieswe meet Cobeeone of the most powerful startups in the ecosystem, which is revolutionizing the way companies deliver benefits to their teams. We talk to Nacho Travesí, Co-Founder & CSOto find out how his time at Aticco has been part of a sustained, intelligent growth and, above all, adapted to their real needs.

What is Cobee?

Cobee is a technology platform that allows companies to offer flexible compensation to their employees in a centralized way, through an app and a card. This not only improves the user experience, but also simplifies management for companies. A solution that is committed to labor welfare with an efficient and scalable approach.

A workspace that grows with you

Cobee has been from the beginning a company office-first companycompany, focusing on presence as a driver of culture and collaboration. As Nacho explains, "We have always created a certain dynamic and culture, and we have sought a pleasant space where employees can work comfortably."

With that vision in mind, the choice of Aticco was almost natural. "One of the things we liked most was the capacity and flexibility they could give us to grow, should things go well," recalls Nacho. And so it has been: the space has grown with them, adapting to each stage of their evolution.

From 25 to 100: a real growth story

What started with 25 people in a single space has grown to nearly 100 active positions today. almost 100 active positions today. As the team grew, their office in Aticco transformed with them.. "Aticco has provided us with comfort, amenities and flexibility to be able to grow and generate this success story," says Nacho.

It wasn't just about square footage, it was about designing an environment that responded to their way of working. to design an environment that would respond to the way they work: dynamic, collaborative and focuseddynamic, collaborative and focused on the employee experience. A tailor-made officewithout having to take care of the operational management.

Keys to success: team, strategy and resilience

Cobee's growth has not been accidental. Nacho sums it up in three factors:

• A high performance team ("A players", as he calls them).
• A strategic and executing leadership, with the founders highly involved.
• Responsible financial management, with sound business plans even in difficult times.

They have overcome everything from pandemics to multiplying the business plan, including the recent sale of a company. All without losing focus: delivering a flawless experience to their users.

Looking to the future: technology, impact and next steps

Today, Cobee continues to grow. The alliance with Pluxeea leading group in its sector, will allow them to bring their technology to new markets in a more agile and strategic way.. And they do so without losing their essence. Nacho defines the alliance as "a totally strategic union" that allows them to that allows them to scale their technology more quickly in new markets.

And Nacho's next challenge? A new entrepreneurial adventure... also starting at Aticco. Nacho returns to bet on the space that accompanied his first steps. As he himself says, he does it "because in the end I like to feel at home and I like to support Spanish projects".

Want to be the next startup to grow with Aticco? Discover our customised offices and join our entrepreneurial community.

Don't miss the full interview with Nacho Travesí:

For any company, the choice of workspace is a strategic decision. In this article, you will discover the strongest evidence that shows why coworking far outperforms the traditional office.

A booming industry: data that speaks for itself

• The global coworking market was valued at USD 14.9 billion in 2023, projected to reach USD 40.5 billion by 2030, at a CAGR of 15.7% between 2024 and 2030.
• It is expected that by 2025 there will be more than 26,000 coworking spaces worldwide.

This shows that this is not a passing fad, but a global transformation accelerated by technologies, work culture and corporate demand.

So we give you 5 powerful reasons to choose coworking over a traditional office:

Unprecedented flexibility

A coworking grows with you and adapts to your specific needs. No rigid 10-year contracts: you only pay for the space you use, when you need it. From 2-person teams to 500-employee companies, coworking allows for smart scale. If a team like Cobee's (which started with 25 people) went on to occupy an entire floor with 100 people, why couldn't your company do the same without contractual complications?

Transparent costing with greater financial control

Forget about separate bills: water, electricity, internet, cleaning, maintenance, all in one bill. Coworking takes advantage of economies of scale to offer better prices, which translates into real savings compared to a traditional office.

Premium" installations, at no extra cost

It has nothing to envy from a corporate headquarters: natural light, meeting rooms, private offices, gyms, cafeterias, terraces, and even swimming pools. What impression would you leave on your clients and team by welcoming them in a modern, inspiring and comfortable environment?

Comprehensive management without distraction

Coworking frees you from day-to-day operational management: printers, high-speed internet, packaging, cleaning, maintenance... All done without lifting a finger! This allows your team to focus on what really matters: growing.

Community, networking and talent retention

The community is not just a place, it is a network: training events, workshops, sports and leisure activities. This ecosystem generates connections, collaboration opportunities and a sense of belonging that increases motivation and talent retention.

Comparison coworking vs traditional office

Coworking is not only for freelancers or small companies

During the first years of coworking in the market, the segmentation of the public was limited to freelancers and small companies looking to share space to reduce costs and surround themselves with a community. 

But the fertility of these ecosystems, together with the change in the paradigm of human resources in companies and the digital transformation, has opened the market to any type of structure.

So much so that even real estate actors who until now only offered traditional office rentals are beginning to flirt, more or less successfully, with this business model. 

This is a clear sign that flexible spaces are no longer residual and are becoming a prominent option in the search for company headquarters. 

The question is what has changed so that large companies now trust flexible spaces more than traditional offerings?

Mainly, there are three reasons:

• The proliferation of fast-growing Startups that require flexibility in conditions and spaces.
• The importance of attracting and retaining company talent
• The ease of management that coworkings offer
• The digital transformation

What benefits does a coworking space offer to startups or corporations?

Faced with the rigidity of the traditional real estate market, flexible spaces offer new business models the opportunity to transform themselves as many times as they want. In addition, their offer is not limited to square meters. They offer complementary services to manage any need that the company has. From tax advice to event organization, human resources management or catering service for workers. Something highly valued especially for foreign companies that do not know the economic-social context. 

Workspaces are no longer conceived as mere offices with tables and chairs, but must provide additional value. And this is where the success of coworking lies. 

The contact with a community composed of companies of different sizes and characteristics, allows coworkers to have an organic and fluid networking. In addition, the weekly training and leisure events organized brighten up the work week and help to improve employee satisfaction and, therefore, talent retention.

In the case of Aticco, the design of the spaces is conceived as a hybrid between work and leisure spaces. In this way, it aims to respond to the demand of companies looking for offices with added value for their workers. From large event areas to host talks, workshops or concerts, to game rooms, swimming pools, terraces, rest areas with hammocks and sofas... 

In addition to the space and all the facilities offered, it is worth highlighting and emphasizing these factors that benefit companies:

• Management of all procedures
• Networking with other companies
• Contact with companies that have had exponential growth, to learn from the process
• Offer of educational and leisure events
• Free weekly activities for workers such as yoga, pilates, etc.
• Complementary services to help facilitate day-to-day life
• Fertile ecosystem where synergies are generated between businesses

👉 You may be interested in this article: 6 reasons to make Aticco your next workspace

At Aticco we know that adaptability makes the difference. A coworking is not just a modern office: it is a strategic platform that: Provides operational and contractual flexibility. Optimizes real costs. Offers first class facilities. Outsources management for your peace of mind. And it incubates a vibrant community, key to corporate success.

Are you ready to join us? Learn about our plans.