Good news! Aticco continues to grow and could not miss a new space in Madrid to promote creativity and collaboration. In January 2025, Aticco Príncipe de Vergara will open its doors in Duque de Sevilla street, n.º 3, to offer a place where professionals, startups and companies can connect, create and grow.

What's new at Aticco Príncipe de Vergara ?

With 2,500 m² of possibilities, this coworking has:

• Two terraces to enjoy the Madrid sun (and also some beer in the afterwork).
• Flexible workspaces to suit your needs, whether you are a startup, a digital nomad or a large company.
• Meeting rooms with everything you need for meetings that impress (effortlessly).
• Call booths for those conversations where you need to concentrate.
• Relaxation areas that make you feel at home (but without distractions).

Gabriel Espín, CEO of Aticco, sums it up perfectly: "With this new opening we reinforce our presence in Madrid and continue our commitment to create inspiring spaces where people can work comfortably, connected and in constant collaboration".

Madrid: A key city to make history

Madrid is not only cosmopolitan and vibrant, it is also a hub full of opportunities. This new coworking joins the network of Aticco, which already totals more than 53,000 m² between Barcelona, Madrid and Valencia. And, beware, this is just the beginning: more openings are coming in the next few months.

"We are excited to consolidate our position in a city like Madrid and to be part of its entrepreneurial ecosystem. This new space is an important step in our mission to connect talent and foster innovation," says Espín.

Thank you, Savills, for being part of the team.

This new venture would not be possible without Savills, one of the leading real estate advisory companies. Ángel Estebaranz, National Office Director at Savills, says: "The market for flexible spaces in Madrid is booming. This project is a perfect example of how flexible spaces can redefine the future of work".

Ready to join the Aticco community ?

With each new space, we continue to build an ecosystem where flexible work, community and innovation are protagonists. If you are looking for a place to grow professionally and be part of something great, Aticco is "The place to become".

In a world where work dynamics are constantly evolving, office design has become a key factor in the success of companies. More than just a workspace, a well-designed office directly impacts productivity, team well-being and organizational culture. At Aticco, we understand how these elements transform workspaces, adapting them to the needs of new generations and innovative companies.

What is office design?

Office design combines functional, aesthetic and psychological aspects to create environments that optimize both productivity and comfort. This includes everything from furniture layout and lighting to the selection of materials and colors.

Today, modern offices modern offices must not only fulfill their practical purpose, but also reflect the company's values and identity, promoting creativity and collaboration.

Why is office design important?

A good office office design can make the difference between a motivated team and a disengaged one. Poorly planned spaces can lead to distractions, stress and low morale. Conversely, offices tailored to the needs of the team encourage engagement, interaction and better performance.

Moreover, in environments such as the coworkings at Aticco, where diverse corporate cultures are mixed, it is crucial to have spaces that combine functionality and flexibility to cover different work styles.

Office Design and Productivity

How good design can reduce work stress

Workplace stress can be a major obstacle to productivity. However, elements such as adequate lighting, natural ventilation and the use of relaxing colors can create a more serene environment.

Space optimization to improve efficiency and concentration

An optimized space allows teams to move freely and concentrate on their tasks. In this sense, the organization of areas dedicated to individual work and meeting areas encourages both concentration and collaborative work.

Ergonomics and design furniture for greater comfort

The modern office design includes ergonomic includes ergonomic furniture that ensures physical comfort, reducing risks of injury and increasing productivity. Adjustable design desks and ergonomic chairs are key to keeping the team healthy and focused.

Key elements in Office Design to maximize productivity

• Natural lighting: Improves mood, reduces eyestrain and promotes a healthier, more productive environment.
• Multifunctional spaces: Adaptable for meetings, teamwork or individual work, offering flexibility for diverse work dynamics.
• Integrated technology: Tools such as interactive displays or videoconferencing systems optimize collaboration and connectivity.
• Rest areas: Areas designed to disconnect, reduce stress and recharge energies, improving the well-being of the team.

In this context, private private offices in coworking are an ideal solution. They allow companies to customize their work environments, favoring concentration, well-being and corporate image. Find out more about our private offices here.

The Relationship between Office Design and Organizational Culture

Modern offices as a reflection of corporate identity

Corporate office design should align the physical space with the company's values. From logos integrated into the décor to areas that inspire creativity, every element can communicate who the organization is. In addition, if you opt for a private office with Aticco, you have the ability to customize the space to reflect your corporate identity to the fullest.

Spaces that encourage interaction and teamwork

Designing common areas, such as break rooms or lounge areas, reinforces collaboration and connection among employees. This approach not only fosters a sense of belonging, but also encourages innovation.

At Aticco, we know that the workspace is more than a location: it is a catalyst for innovation, creativity and success. That's why we design spaces that adapt to the needs of each company, with a flexible and modern vision. If you are looking for a space that combines design, functionality and community, come and meet us!

The world of work is constantly evolving, and with it, workspaces. Liquid offices represent one of the most innovative and adaptable trends for companies looking for flexibility and efficiency. But what exactly are they and how can they transform the way we work?

What are Liquid Offices?

Liquid offices are workspaces designed to adapt to the changing needs of companies and their teams. Unlike traditional models, these spaces are neither rigid nor static; instead, they are characterized by their flexibility, modularity and ability to evolve.

How liquid offices work in the work environment

The concept of liquid offices is based on the idea that space should adjust to the natural flow of work. This means that employees can transform their environment according to their tasks, whether for brainstorming sessions, team meetings or individual work. In this model, technology and furniture play a key role, enabling quick and efficient changes.

Benefits of Liquid Offices for companies and employees

Implementing liquid offices brings advantages for both companies and their workers. Here are some of the most outstanding benefits:

Adaptability to organizational and team changes

Liquid offices allow companies to scale or reorganize without the need for costly renovations. This flexibility is especially useful in scenarios such as changes in team structure or the implementation of new work methodologies. For example, meeting rooms in coworking facilities such as Aticco can be adapted for activities ranging from creative workshops and strategic planning sessions to presentations, internal trainings or even networking events, fostering collaboration and flexibility.

Fostering collaboration and creativity

Open and dynamic spaces promote spontaneous interactions among team members, facilitating the generation of ideas and creative solutions. In addition, liquid offices eliminate physical barriers that may limit communication.

Space optimization and cost reduction

Thanks to their modular and flexible design, liquid offices allow for a more efficient use of space, reducing waste and optimizing operating costs. Companies can redistribute areas according to their priorities, maximizing every square meter.

Main Elements of a Liquid Office

For a liquid office to function properly, it is essential to incorporate certain key elements:

Modular and flexible furniture

Tables, chairs and shelves should be easy to move and reconfigure, allowing different environments to be created as needed.

Multifunctional work areas

Areas designed for multiple purposes, from meetings to informal events, ensure that the space is versatile and efficient.

Open spaces and private focus areas

The balance between open spaces for collaboration and more secluded areas for tasks that require concentration is critical in a liquid office.

Liquid offices are the reflection of a change in the way we understand work. At Aticco, we believe that coworking spaces and shared offices are the ideal place to implement this model, offering flexible, dynamic environments adapted to the needs of the new generations.

Interested in learning more about how workspaces can boost your productivity? Discover our options and transform the way you work!

At Aticco, we understand that growth and innovation come from the right connections. That's why we are proud to announce our new partnership with Factorial, a leading human resource management platform. This union will allow us to combine forces to offer even more value to our communities, creating a space where companies can thrive and find the tools they need to keep growing.

About Factorial

Founded in 2016, Factorial is a comprehensive platform that helps small and medium-sized companies manage their day-to-day Human Resources, Finance and Technology, saving time and providing access to key data to make better decisions. The company's vision is to build a world where companies are committed to growing their people. Factorial serves more than 11,000 companies in over 10 countries, and achieved unicorn status in 2022 after a successful Series C investment round.

What really sets Factorial apart is its large international community of innovative companies looking to grow and drive talent. This focus on high-impact companies is perfectly aligned with the ecosystem we foster at Aticco.

A partnership that generates synergies

The union between Aticco and Factorial goes beyond an agreement, it is a commitment to create value for both communities. We will work hand in hand to visibility, connections and business opportunities within an ecosystem where innovation and talent are the within an ecosystem where innovation and talent are the protagonists.

The objective of the collaboration is to supportemerging and consolidated companies that are looking for spaces and tools to grow, offering resources, visibility and the perfect environment to continue innovating.

With our vibrant entrepreneurial community and strong network of companies, Factorial becomes the ideal partner to expand our reach and attract new audiences. For Factorial, Aticco offers added value to its users with its cross-industry community to drive sales and help boost its positioning.

Looking to the future

This alliance marks the beginning of new opportunities for both brands and, most importantly, for our communities. Through joint events, innovative initiatives and a shared vision, we will continue to propel the companies to success.

If you don't want to miss news like this and want to keep up to date with everything that happens in the entrepreneurial ecosystem, subscribe to our newsletter!

The world of work has changed irreversibly. Today's generations demand more than a fixed desk and a 9-to-5 schedule; they are looking for flexibility, autonomy and an environment that enhances both their productivity and well-being. In this context, the smart working has emerged as a revolutionary model that redefines the relationship between employees and companies. But what makes it so powerful and why should you consider it for your organization?

What is Smart Working?

The smart working is much more than teleworking or flextime. It is a holistic approach that combines technology, space design, organizational strategies and a results-oriented corporate culture. According to a Deloitte study smart working can increase a company's productivity by 20% and reduce its operating costs by up to 30%.

The key is to give employees the right tools and environment so they can work smarter, not harder.

In contrast to telecommuting, which is often associated with working from home, smart working is a smart working encompasses total flexibility. It can include working from the office, coworking spaces, coffee shops, or even unconventional hours, always with a focus on results.

Benefits of Smart Working for companies and workers

Adopting the smart working not only improves the lives of employees, but also boosts the competitiveness of companies.

Increased productivity and efficiency

The flexible work model allows employees to customize their work environment, which increases their concentration and creativity. According to a report by Harvard Business Review, companies that have adopted smart working models saw a 43% improvement in the speed to complete key projects.

2. Improved quality of life and work balance.

The burnout is a growing concern in the modern world of work. The smart working responds to this need by giving employees more control over their time, allowing them to attend to their personal needs without sacrificing their professional performance. This translates into greater job satisfaction and lower employee turnover.

3. Reduction of operating costs

For companies, fewer workers in the office means a significant decrease in expenses such as rent, utilities and maintenance. In addition, coworking spaces offer the ability to adapt quickly to changing needs without long-term commitments.

Keys to implement Smart Working in your company

While the benefits are clear, effective implementation requires planning. Here are some essential steps:

1. Invest in the right technology
Collaboration software such as Slack, Trello or Microsoft Teams are essential to keep teams connected. In addition, video conferencing tools and cloud storage are a must.

Redefines organizational culture
Shifts the focus from face-to-face supervision to measurable performance. This may require training for leaders and employees, as well as the creation of clear policies on smart working.

3. Design spaces adapted to flexible work
Hybrid environments that combine collaboration areas, private areas and access to hot desks are ideal. Coworking spaces stand out as key allies in this process, offering flexible and modern infrastructures.

How Smart Working transforms workspaces

Workspace design has evolved along with the needs of smart working. smart working. Traditional offices are no longer sufficient; modern companies are looking for environments that promote both productivity and creativity.

1. Offices adapted for flexible work

Modern work environments integrate advanced technology with ergonomic designs that facilitate workflow. At Aticco, for example, our coworking spaces are designed to offer flexibility and convenience to companies of all sizes.

2. Collaboration areas and private areas

The smart working requires a balance between interaction and focus. Common areas, such as brainstorming rooms or cafeterias, encourage creativity, while private areas allow for uninterrupted work.

The smart working is not just a trend; it is the future of work. Embracing it not only improves productivity and well-being, but also positions companies as benchmarks of innovation. At Aticco, we are committed to providing the workspaces that these new generations need to thrive. Are you ready to take the next step towards smart working?

In a business world where competition is growing day by day, having strategic tools to make informed decisions is vital. The Porter's Porter's 5 Forces is one of the most effective methodologies for understanding market dynamics and planning successful strategies. This framework, developed by the renowned economist Michael E. Porter, allows you to analyze the structure of an industry and evaluate the factors that affect the competitiveness of a business.

At Aticco, we foster work environments where companies and entrepreneurs can not only grow, but also reflect on their competitive environment and anticipate market challenges. Spaces like our private offices provide the ideal environment for strategic meetings, in-depth analysis and decision making that make a difference.

What is Porter's 5 Forces Model?

Porter's model not only identifies the competitive dynamics of an industry, but also reveals opportunities to innovate, stand out and adapt. It is an external analysis that helps to understand how key players in a market behave and what barriers or advantages exist.

Michael Porter created this model to complement the internal analysis of companies (such as the SWOT analysis) with a broader view of the market. The Porter's 5 forces are:

1. Bargaining power of suppliers.
2. Bargaining power of customers.
3. Threat of new competitors.
4. Threat of substitute products.
5. Rivalry among existing competitors.

Why is this analysis important?

A good strategic analysis with the 5 forces can make the difference between success and failure in a competitive market. For example:

• Identifying barriers to entry allows us to know if it is worthwhile to enter a new sector.
• Detecting substitution trends helps to stay ahead of the curve.
• Understanding the rivalry between competitors allows for fine-tuning differentiation strategies.

In addition, it is useful for both large corporations and startups, as it helps to make informed decisions on investments, pricing, positioning and alliances.

Porter's 5 Forces Explained in Detail

1. Supplier Bargaining Power

Suppliers can significantly influence the costs and quality of a company's products or services. For example:

• High leverage: If there are only a few suppliers in the market or if they offer unique products.
• Low leverage: When there are multiple options and switching costs between suppliers are low.

To mitigate this risk, companies can diversify their sources of supply or negotiate long-term contracts.

2. Customer Bargaining Power

Consumers, especially when they have many choices or when they buy in large volumes, can demand lower prices, better quality or additional services. This power is greatest in:

• Saturated markets where customers have more choices.
• Sectors where market information is widely available.

One way to combat this is to strengthen customer loyalty through unique value propositions and exceptional experiences, something we at Aticco encourage by designing spaces that inspire collaboration and creativity.

3. Threat of New Competitors

Is it easy for other companies to enter your industry? This strength depends on:

• Barriers to entry, such as high start-up costs or strict regulation.
• Economies of scale already enjoyed by established players.

A clear example is technology startups, which often face major barriers such as intellectual property or the need for significant investment. However, those that manage to overcome these barriers can completely transform the market.

4. Threat of Substitute Products

The emergence of alternative products can reduce the demand for your offer. Example: streaming services have replaced traditional television. To minimize this threat, companies must constantly innovate, focusing on creating unique experiences that are difficult to replace.

5. Rivalry among Existing Competitors

This factor measures the intensity of competition in the market. If there are many players with similar offers, rivalry will be high, which could lead to a price war or the need to differentiate strongly. In highly competitive sectors, branding strategies and strategic alliances are key.

Practical Example of Porter's 5 Forces Model

Let's imagine that you are a coworking company, such as Aticco, that evaluates the market with this model:

1. Suppliers: How many service providers (Internet, furniture, maintenance) do you have and how does this affect your costs?
2. Customers: What are your customers looking for, do they have many options in the market?
3. New competitors: How easy is it for new coworking brands to enter the sector? What barriers exist?
4. Substitutes: What other options do your clients have, such as working from home or in coffee shops?
5. Rivalry: How are your services different, what makes you unique from other coworkings?

This analysis allows Aticco to stay ahead of the curve by offering not only spaces, but also vibrant communities and unique services that make a difference.

In conclusion, the Porter's 5 Forces are a key tool for the strategic analysis of any company. At Aticcowe are committed to creating spaces where companies can thrive and make strategic decisions with confidence. Do you want a space that inspires you and allows you to focus on what really matters? Discover our private offices and take your analysis to the next level.

It's okay, go ahead, but be prepared.

Last weekend I was at the kickoff of one of these university challenges in which teams formed by students develop an entrepreneurial project with the collaboration of mentors.

After a "reverse pitch" from the mentors - a fun experience, meeting on the other side of the stage - the different teams went to the mentors of their choice to explain their projects. Most of those who spoke to me presented ideas for B2C platforms, healthy food, sustainable brands, tourism, sports... Some of them very original. Many of them with the logical naivety of a 1st year student. B2C projects are usually much more attractive.

And I felt with an increasingly habitual deja-vu, like a spoilsport, explaining two things to them:

That, even if the product is wonderful, nobody will use it if they don't know about it. That the Internet is not what it used to be and that, in order for everyone to know about it, they have to invest huge amounts in recruitment, whatever their strategy. And often sell at low cost or even give your product away for free in the early stages.

And that, on the other hand, if the idea makes sense, it is relatively easy for a corporation to invest much more money and take over the market. Or, more commonly: if another startup with a similar idea is more adept at raising funds, it may find itself competing against a product that is perhaps worse, but "doped" with millions of euros for communication. 

Yes, if it goes well, there are so many millions of potential users that, even if they only give you 1 euro a month, you're already a winner. But most likely you will run out of funds before you get there. That your losses will exceed your turnover every year. And, if you are the "skilled" one who knows how to raise funds, you will keep closing bigger and bigger rounds that will lead you to double your turnover ...and losses.

So the first piece of advice when an entrepreneur comes to me with a B2C project is usually: are you sure? 

The answer is always yes, of course...

Then you have to explain that each customer is going to cost you dozens or hundreds of euros. Moreover, customers are lost and you have to keep attracting them. And that he should calculate whether in his best case scenario, when everything works out, he will recover that investment. Because, contrary to what it seems, the success of a company is not measured by the money collected, but by the money earned.

And if the answer is still yes, the only thing left to do is to ask him if he already knows where he will get those millions.

Of course there are success stories. Quite a few. And, from the outset, they all have my sincere admiration. 

But in almost all of them there is a differential value in the equipment or in their environment without which they would not have succeeded. Perhaps the niche or the real need they cover. 

So I don't mean to say that all B2C is doomed to failure. Far from it. But they are more difficult. So, after asking them if they are sure and before accepting them in the accelerator or investing in them, we need to find that differential value, whatever it is, that can lead them to success. And then, yes, give them all the support they need, because entrepreneurship is hard, but in B2C even harder.

In any company or startup, organizational clarity is essential for success and collaboration. Organizational charts are visual tools that facilitate the understanding of the internal structure, helping teams and leaders to coordinate better. At Aticco, we know that a clear organization, combined with flexible workspaces, enhances collaboration and efficiency in every team.

What is an Organizational Chart and what is it used for in a company?

The organization chart is a key tool for any organization, since it allows visualizing its internal structure and hierarchical levels in a graphic and understandable way. A company's organization chart shows how responsibilities are distributed, how departments are organized and what functions each team member has. This is essential to establish a clear line of communication, facilitate coordination and promote operational efficiency within the company.

In the business world, organizational charts are essential for structuring roles, responsibilities and workflows. However, it is not enough to have a well-defined structure on paper; it is just as important that the physical space where companies operate reflects that organization.

Coworking spaces, such as those offered by Aticco, allow companies to set up adaptable spaces according to their organizational chart, facilitating both collaboration between large teams and the work of independent professionals. This flexible approach not only optimizes productivity, but also fosters cohesion and dynamism in teams.

Types of Organization Charts

Choosing the right type of organization chart is essential for a company's structure to be represented in the best possible way. The following are the most common types:

Vertical Organization Chart

The vertical organization chart is the most traditional and is characterized by showing the hierarchical structure of the company from top to bottom. In this model, the top positions appear at the top and the lower levels are placed below. It is ideal for companies with a well-defined hierarchical structure, as it allows to quickly visualize the relationship of subordination between different areas and team members.

Functional Organization Chart

This type of organization chart distributes the company's areas or departments according to different functions or specific tasks, such as marketing, finance, sales and human resources. The functional organization chart helps to clearly define the roles and responsibilities of each team, improving efficiency and specialization within the company. It is useful in companies seeking to optimize their processes through a clear delimitation of functions.

Interactive Organization Chart

With the evolution of technology, the interactive organization chart has become a popular tool in the organization of modern companies. Unlike traditional organization charts, this model allows for dynamic navigation and real-time updating. In addition, it is ideal for companies with complex or rapidly changing structures, as it allows you to add details about each team member, including skills and current projects. An online or web-based organizational chart makes it easy for any employee to access it anytime, anywhere.

Small Business Organization Chart

Smaller companies tend to adopt simpler organizational charts, reflecting fewer hierarchical levels and a less complex structure. This type of organization chart is more flexible and allows each team member to have a multifunctional role. It is common to see a horizontal organizational chart in these companies, where the founders or leaders have direct contact with all team members, fostering collaboration and fluid communication.

How to create an Online Organization Chart

Today, technology greatly facilitates the creation of online organization charts, with tools that allow you to create customized diagrams adapted to the specific needs of each company. Here are some basic steps to create an online organization chart:

1. Define the structureBefore creating the organization chart, it is important to be clear about the structure of the company and the roles to be reflected.
2. Choosing the right toolThere are multiple platforms that allow you to create an online flowchart, such as Miro, Lucidchart and Canva, where you can easily customize your designs.
3. Customize the organization chartSelect colors and shapes that represent the company's identity, and add relevant information about team members or departments.
4. Update regularlyAn organizational chart should be kept up to date to reflect any changes in the organizational structure.

Examples of Business Organizational Charts for inspiration

Observing how other companies organize their structures can be very useful when designing your own organization chart. Here are some examples of common company organization charts:

• Organizational chart of a technology companyIt usually includes areas such as development, marketing, operations and technical support, with well-defined hierarchies in each department.
• Organizational chart of a service companyOrganizes the teams according to customer service, operations, finance and marketing areas, highlighting the interaction between these departments.
• Organizational chart of a startupTends to be less hierarchical and with cross-functional roles, in which the founders and core team are directly involved in multiple areas.

Common challenges in diversity and inclusion in the workplace and how to overcome them

Organizational charts can also play an important role in promoting diversity and inclusion in the workplace within companies. Establishing a clear structure helps ensure that all voices are represented and that an inclusive culture is fostered from the ground up. Common challenges include unequal opportunities and lack of visibility for certain groups. Overcoming these challenges requires proactive diversity policies and the creation of inclusive workspaces that promote equality and respect.

The organizational chart is an indispensable tool for any company looking for a clear and organized structure, especially in collaborative work environments such as coworking spaces at Aticco. By offering flexibility and customization, organizational charts allow innovative companies to adapt and grow in a changing environment, optimizing team collaboration and promoting inclusiveness.