Boost your creativity in a coworking space

Writing an article, designing a marketing campaign, creating a graphic piece, creating an event, preparing a presentation with a client... in any process of our day to day we need a dose of inspiration. And it is important to stimulate our creativity and expand our imagination to arrive at original ideas. The spaces in which we work or relax are of vital importance in creative processes. One of the places where you can enhance your creativity the most is in a coworking space.

Creativity, a key element in a workspace

Why? Well, because as Pablo Picasso said: “Inspiration exists, but it has to find you working.” In many cases, creative ideas come to us when we least expect them, and in a coworking space, they sprout more frequently.

This is because we are surrounded by talent, as in Aticco, a space that inspires the creation of projects and ideas, which promotes innovation, creativity and networking. Especially because of the people in the community that make it up, who bring us diversity and different ways of facing challenges.

This is a place that is fully equipped with tools and services, necessary to carry out business activities and where you can strengthen ties with other professionals.

It is also a communication platform, in which, apart from creating a network of contacts, you can exchange ideas, knowledge, opinions, which also increases individual creativity.

Brainstorming while having a coffee, commenting on news or developments, and even attending many of the events that coworking offers, helps to fuel our degree of creativity in form.

So, if you're a freelancer and you're isolated working from home or in a coffee shop, or you have a company and you're in a conventional office but you don't have all the resources that a collaborative space can offer you, we encourage you to boost your creativity in a coworking space; your ideas will start to flow differently. In fact, according to a study, 89% of coworkers feel more creative in a collaborative space.

Collaboration with the Brother School of Creatives

Since we are committed to creativity as an essential engine for our projects, at Aticco we have found our partner in crime to collaborate with: Brother. And, what is Brother? It is a school of creatives that defines itself as a "school of Doers". They understand advertising as a way of expressing a concept through specific formats and channels, however they focus on learning a different way of thinking and understanding the world.

On March 6th, Brother School of Creatives gave a workshop on Partnership in one of our spaces in Aticco Urquinaona. The content of this workshop is part of its B.Hunter program, a course that deals with the specialization of creativity for sponsorships.

This course, as the guys from the school say: “is ideal for you to discover your own strategy to find the necessary partners to carry out your project and get your proposal to brands or agencies without distracting your time and not failing”.