Eva Andres
Social Media Specialist
Writing an article, designing a marketing campaign, creating a graphic piece, creating an event, preparing a presentation with a client... in any process of our daily life we need a dose of inspiration. And it is important to stimulate our creativity and expand our imagination to come up with original ideas. The spaces in which we work or relax are of vital importance in creative processes. One of the places where you can boost your creativity is in a coworking space.
Creativity, a key element in a workspace
Why? Well, because as Pablo Picasso said: »Inspiration exists, but it must find you working». In many cases, when we least expect it, creative ideas come to us and in a coworking space they sprout more frequently.
This is because we are surrounded by talent, as is the case at Aticco, a space that inspires the creation of projects and ideas, that fosters innovation, creativity and networking. Above all, because of the people in the community that make it up, who bring us diversity and different ways of facing challenges.
It is a place that is fully equipped with the tools and services necessary to carry out the business activity and where you can strengthen ties with other professionals.
It is also a communication platform, where, in addition to creating a network of contacts, you can exchange ideas, knowledge and opinions, which also increases individual creativity.
Brainstorming over a cup of coffee, discussing news or updates and even attending the many events that coworking offers, helps to feed our level of creativity.
So if you are freelance and you are isolated working from home or in a coffee shop, or you have a company and you are in a conventional office but you do not have all the resources that a collaborative space can offer you, we encourage you to boost your creativity in a coworking, your ideas will start to flow differently. In fact, according to a study 89% of coworkers feel more creative in a collaborative space.
Collaboration with Brother Creative School
Since we are committed to creativity as an essential engine for our projects, at Aticco we have found our partner in crime to collaborate with: Brother. And what is Brother? It is a school of creatives who define themselves as a »school of Doers». They understand advertising as a way of expressing a concept through specific formats and channels, however they focus on learning a different way of thinking and understanding the world.
On March 6th, Brother Creative School gave a workshop on Partnership in one of our spaces at Aticco Urquinaona. The content of this workshop is part of its B.Hunter program, a course that deals with the specialization of creativity for sponsorships.
This course, as the guys from the school say: »is ideal for you to discover your own strategy to find the necessary partners to carry out your project and reach brands or agencies with your proposal without distracting your time and without failing».
In addition, we have great news for our AticcoWorkers! Those of you who are interested in taking the course will get a discount on the B.Hunter 2019 program.
A great opportunity for all those who want to start a project and need funding.It is the time to learn how to develop a value proposition, measure the return on investment and manage sponsorships. However, they also have other super interesting courses such as: Creative Writing Workshop or Brother Sports that will start soon.
If you want more information about the course, or about the rest of the courses taught at the school, next Wednesday March 20th they will come to have a few beers at our terrace at Aticco Urquinaona so you can ask any questions you have and have a fun time having a drink with them.
Here is the link to register: https://www.eventbrite.es/e/entradas-afterbrother-birras-con-brother-58784654484