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Brainstorming, the first step to success

11 Oct 2018

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You may have heard this word at some time or you may have executed this method: brainstorming. You can't get an idea of what it's like. how much he has helped on hundreds of occasions and throughout history since it has been known as such. Exactly, since 1939, thanks to Alex Osborn, who years later made the term official through his book Applied Imaginationin 1954. But what exactly is brainstorming? Brainstorming! That's as far as it goes, right? It is a working tool, method or formula through which different ideas are contributed that will eventually lead to new concepts. The objective is to generate original ideas in a relaxed atmosphere, as brainstorming requires a lot of concentration. And, to carry out a brainstorming, what steps should i follow?you may ask. The following:

Be clear about the topic to be discussed.
Choose a spokesperson or person who will write down the ideas on a piece of paper or blackboard.
They begin to contribute ideas, without stopping to assess whether they are suitable or not (all of them are).
Eliminate repeated ideas and list the remaining ones.
Brainstorming ends when there are no more ideas.
Order the ideas by importance and evaluate if any of them are not viable to discard them.

These are the 6 most important steps to follow, but you can also take a look at the Decalogue of the good brainstormingin which they are expanded. A good brainstorming should follow certain rules:

Suspend the trial and avoid any kind of criticism ideas. ALL are valid, as we have said before.
Freedom of thought. Whatever pops into your head, think it out loud. Who knows what that will lead to?
In this case, quantity is very important. The more ideas, the better.
As if the ideas that arise in the first instance were not enough, it will be a plus to combine and multiply them. to combine and multiply them.

A very important topic to address in companies is the brainstorming method. It is always a good option to resort to it from time to time in order to to give a fresh and new look to the brand, especially in times of crisis. Brainstorming can give rise to important ideas such as implementing new services in a company, expanding the sector, capturing growth opportunities in the market... But are you entrepreneur or startup and still you don't know where to start? Then pay attention, because brainstorming can be... your best asset! So you can implement this formula in your new project:

Gather people to participate

Always you must have a team. Even if they are not people who want to start a business with you, if they are friends, they will want to give you a hand with this. It may seem easy, but you have to be clear that brainstorming requires concentration and professionalism. I'm sure that wonderful ideas will come out of it.

Write down all the ideas that come up

Although at first they may seem absurd. You don't know from which group of ideas a new project may emerge... You have a clear idea of what your company will be about, but not how to launch it or what services to offer? A brainstorming is the solution!

Evaluate the ideas and, go ahead!

Write down the advantages and disadvantages of each idea that is born from your brilliant minds. In the end, you have to discard the ones that don't pay off. If you are an entrepreneur and want more adviceask us. We will help you in whatever you need. And, of course, you can do your brainstorming in our workshop rooms We are waiting for you!