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Networking is an opportunity to grow a business or find a better job, but do you know how to network?
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Having a network of contacts is essential for professional development. Networking establishes relationships with potential collaborators collaborators, partners or investors, who provide information and advice about your career. It is also essential to develop social skills among professionals and cultivate lasting relationships with people and organizations that contribute to professional growth.
What can networking bring?
- Trust, it is important to have contact with companies that have a good reputation.
- Relevance, exposing your brand value will give you advantages in your sector.
- New partners, acquire new contacts who want to be part of your project.
- Visibility, to make your business your business proposal and its benefits.
For companies, especially if they are in their early stages of creation, networking is vital to increase the customer base. Having diverse experts in the network promotes work synergies, vital contacts that may be interested in the project and join it. What strategies to implement to get more customers? Here are some networking tips to keep in mind:
- Establish objectives
Develop a strategy and set objectives to be achieved through practice, such as selling products, raising awareness, generating synergies or improving brand positioning.
- Know the sector well
It is important to have information about the professionals working in the sector we are interested in, to exchange values and to establish lasting connections that provide knowledge and experience.
- Working in a coworking
Being part of an inspiring and creative environment is vital to generate connections among the community and grow professionally. At Aticco we have an innovative ecosystem for entrepreneurs, startups and corporations that facilitates learning and collaboration.
- Generate synergies
Suggesting collaboration proposals will increase business and expansion opportunities, especially at the moment of positioning yourself in the market as a company.
- Increase your network of contacts on LinkedIn
LinkedIn is the ideal digital tool for networking with professionals. Informing your contacts about content or events that may interest them, asking for opinions, giving feedback, interacting with the updates of other professionals helps to have more reach and therefore more visibility to your profile.
- Go to events
A good way to make connections is by attending events that promote and enhance knowledge. At Aticco, we have our series of round tables organized by AticcoLab, the Startup Talks organized in collaboration with UpBizor and the cycles on Leadership of Aticco Learning, among others, where professionals from various sectors meet. An opportunity to learn and generate new professional relationships.
- Follow-up
It is advisable to follow up on the people you connect with, one way to do this is to send an email talking within 48 hours.
Signing up for professional meetings is very useful to get into the entrepreneurial ecosystem and achieve networking goals. In Barcelona, the technology and startup sectors are the most active, the city has a multitude of options such as Netmentora, BCombinator or the weekly programming of Aticco and AticcoLab that offers hybrid events (combining physical and online presence).
Networking in Madrid is easy, as the capital has a rich ecosystem of associations that organize networking events such as AJE Madrid, BNI Spain, Madrid Tech City or Aticco María de Molina.
Undoubtedly, it is essential to increase our contacts, since in a business environment professional relationships are increasingly important. Networking brings many personal and professional benefits, elaborating a strategy and launching a clear message is key to obtain results and generate opportunities.
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