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Success Stories: Back2Life a benchmark in innovation

22 Jan 2025

From Aticco we are always proud to see how the startups that are part of Aticco Lab transform ideas into promising projects. A great example is Back2Lifeled by Gonzalo Verastegui, which went through the seventh edition of our Startup Booster acceleration program and is revolutionizing the food supplement sector with a clear objective: to help you squeeze the most out of life.

Back2Life: The supplement that takes care of you after a party

Gonzalo Verastegui defines Back2Life as "The colleague who accompanies you to squeeze the most out of life". More than just a supplement, it is a brand that aspires to become a lifestyle reference.

Back2Life's first product is a natural and drinkable natural, drinkable food supplementscientifically developed and manufactured in a certified laboratory in Barcelona. This supplement includes natural ingredients such as vitamins, minerals, curcumin and amino acids such as N-acetyl-cysteine, designed to help your body recover and perform at its best, even after an intense night. It also combats the effects of stress, lack of sleep and energy, allowing you to perform at your best every day.

Challenges and lessons learned

Like many early-stage startups, Back2Life has faced major challenges:

  • Initial capitalThe lack of external investment forced the team to self-finance the project.
  • Product development: Creating a science-based supplement required significant resources for R&D and ongoing testing.
  • LaunchLaunching a B2C model with an effective digital presence involved efforts in ecommerce, content production and branding.

"Each challenge has pushed us to constantly improve the product and innovate," says Gonzalo.

Consolidating the vision

Back2Life's current objectives are clear:

  • Consolidate the product as a reference in its niche.
  • Drive sales and increase and increase your market presence.
  • Building credibility as a trusted brand for consumers.

"We want to be more than a product; we want to create a community that shares our values and lifestyle," says Gonzalo.

Startup Booster: A decisive boost

Gonzalo highlights the value of participating in Aticco Lab's accelerator:

"From the first moment we were attracted by the closeness and commitment of the Aticco Lab team. They have been a constant support, offering feedback, validating ideas and connecting us with a very powerful network of contacts". For a startup that was looking to enter the entrepreneurial ecosystem, being part of the Startup Booster was a key decision.

An innovative startup recognized by 'El Referente'.

Recently, Back2Life has been selected by El Referente as one of the 25 most promising early-stage Spanish startups of 2025. of 2025. This recognition highlights its innovation capacity, growth and internationalization potential. You can read more about this distinction in the complete article here.

The future of Back2Life

With a vision of becoming a lifestyle brand, Back2Life not only plans to expand its product line, but also to consolidate a community that shares principles of wellness, energy and balance.

"We want Back2Life to be synonymous with living life to the fullest, healthily and with vitality," Gonzalo concludes. Find out more about Gonzalo's plans in this interview this interview.

At Aticco we are excited to continue accompanying Back2Life on its path to success. If you want to learn more about this trend-setting startup, feel free to visit their website and follow its evolution.